Advantages and Disadvantages of Rebranding

Advantages and Disadvantages of Rebranding Introduction Brand identity awareness as we understand it now appeared in the 19th century with the introduction of packaged goods. As soon as products were no longer produced by local manufacturer the need for the brand image occurred. Mass production has a wider market orientation and often cheaper price. But competition with local products which were already familiar to consumers was impossible without differentiation and strong appealing image. Many brands image was intentionally created to simulate local farmers products and therefore appear as something familiar to the potential customer. Perfect illustrations provide such known brands as Uncle Bens rice and Kelloggs breakfast cereal, till now they have an image of home-made products. And from this contemporary branding originated: manufacturers with the help of advertising started to associate other kinds of brand values, such as youthfulness, fun, luxury, honesty, quality assurance, source or ownership, and producers responsibility. They learned how to differentiate and to create emotional bonding with the help of identity signs. Recent environmental trends are forcing top managers to give even greater and greater attention to brand identity to guarantee competitive advantage. For every business the key to success is the right brand identity which should present a positive image of the company and set the stage for a strong reputation. Temporal (2002) stated The brand is the foundation of the business. Weak brand can tear up the foundation. Therefore the creation of strong brand identity is crucial for companies to encourage positive attitudes and provide an important competitive advantage. The corporate name and logo are two essential components of the corporate identity construct; they are the symbols of brand. Furthermore, they are the most pervasive elements in corporate and brand communications, and play a main role in the communication of the desired positioning strategy. The right logo and clear visual identity are critical for any companys success. Though a brand can have an old-fashioned logo, even the minor change can jeopardize its appeal to loyal customers. In the advertising history there are a lot of examples of rebranding which gone wrong. Wheeler (2009) in her book brings an example of Kelloggs corn flakes which wanted slightly change the name of cereals from Coco Pops to Choco Pops in 1999. The result was deplorable and its customer base strongly resisted. If the brand image is strong, a sudden change could alienate customers. On the other hand, successful rebrand can help the company or a product to reach unprecedented market position. In the 1950s nobody knew a widespread and popular fruit called kiwi, because it was called the Chinese gooseberry and was not popular at all. American importers decided that it needed a makeover. Fruit is imported from New Zealand, so they decided to rename it kiwifruit to honour the flightless national bird of New Zealand. With the new name market position improved dramatically. The importance of the right name and appropriate professionally designed logo hardly can be underestimated. If brand symbols were not created well in the beginning it is never too late to do a rebrand. Though changing these symbols is controversial and requires enormous physical, financial and psychological investments. Rebranding has become a real trend in the last decades, with some companies rebranding several times. There are plenty of successful and unsuccessful examples of rebranding which was done for all possible reasons from attempt to rebrand itself to desire to shed the company negative image. Obviously, the risks of changing the established brand identity are high and benefits are not guaranteed. With a new identity it is normally very difficult to estimate actual monetary benefits. However, there are numerous examples of companies changing names and logos, rebranding, and creating new identities for a variety of reasons, all with successful results. The aim of this study is therefore to give an answer to the following research question: Why evolution of brand identity is better than revolution? and When revolution is necessity? The paper is a secondary research and is based on information from books and specialized magazines, also in electronic form. It is structured in order to provide a clear and systematic understanding of the advantages, disadvantages and causes of changing the established brand identity. Brand identity Brand image and brand identityÂÂ   Difference between brand identity and image is not obvious and often confused. According to Collins dictionary brand image is the attributes of a brand as perceived by potential and actual customers. Therefore brand image is mostly visual oriented and dealing with such issues as logo design, name, tagline, corporate colours and fonts. On the contrary brand identity refers to the core attributes of a brand itself, its philosophy and its values. Brand identity is so-called brand personality a marvellous aggregate which form the uniqueness of brand; it is an individuality which singles out the brand. Brand identity is the facade of the company or organisation and should be an accurate representation of it. On the other hand it is the total proposition and promises that a company makes to consumers. But the press and the competition can also influence brand identity. To establish and maintain distinguishable identity every aspect of a business has to be taken into consideration. Aaker (2004) mentioned in his works that companies have to make substantial efforts to make sure that what customers perceive the company in desired way. A well-built image works for the company, bringing an individual, memorable identity which fits perfectly with the companys aims and strategies. A strong brand identity always brings a company above its competitors all by itself. Though development of such a strong brand takes time and financial inputs it is a worthy investment. (Aaker, pp 183-185) Different levels of identity change When companies decide to undertake corporate identity changes, they are usually redeveloping the visual image in terms of logo and corporate design. Such efforts do not normally involve a change in brand values so that the brand itself, its personality and core values remains the same. Unfortunately, very often this fallacy led companies to believe that the visual changes itself will change the brand identity. But changes to signage or logo design do not necessarily change the perception of consumer. Certain characteristics like the indefinable associations with this brand or consumer perception of quality and service are deep-rooted into the brand identity and cannot be changed that easily. As it is important for any brand to maintain a modern look even surface changes of the visual image are positive and the visual identity needs to change over time. But entire change of the image can provoke consumer concerns about changes in brand values or possible ownership. If there is an appealing for consumers strong brand identity then extensive changes may destroy emotional attachments. People are always afraid to notice sudden unjustified changes in the behaviour of other people. Same negative reaction is unavoidable when the accustomed brands which customer prefer exhibit similar sudden changes. Alternatively, if the goal is to significantly improve the standing of the brand, then corporate identity changes can be accompanied by considerable changes to all the related issues like organizational culture or service standards. Normal completion of such changes will improve consumers perception of the company and its services. Consequently the changes will, over the longer term, have a corresponding positive effect on brand image. Brand symbols: logo and company name The role of the logo Confident branding and a well-built branding strategy uses design to communicate a message that appeals to the target audience a message that creates confidence in the brand quality while differentiating it between the competitors. In the branding strategy the importance of the logo as a component in reflecting a brand can hardly be overestimated. If the logo does not to qualify than a new brand strategy and a new logo should be considered. A logo as an important part of brand marketing can say many things about a company. A logo can make the perception of the company either negative or positive. The mission of the logo is to effectively brand the company. Therefore logo can be considered a god one if it is correctly represents the values and goals of the company. Though branding is not come to a simple logo design. The logo is only one piece of the branding strategy. But nevertheless logo is a powerful symbol that can provide consumers with instant brand recognition of the business and the services or products that company offer. Good logo has to arose strong associations with the brand identity and be entirely based on a brand strategy. Without the strategy behind it a logo can put across the wrong message and in return weaken the brand identity. Consistent brand message implemented in well designed logo helps to increase consumer recognition. A logo represents business, illuminates it, is able to promote core values and draw focus from competitors. Being attractive, easy to read and memorable a logo establishes a familiarity among other brands and makes a differentiation. A logo is absolutely essential for both small and large businesses. Any business would be are faceless and forgettable without a logo. A professionally made logo can catch the attention of potential clients and invite their interest in a company. A logo is kind of business special mark. When customers visit a store, use products or even receive official emails, a logo becomes a business personal signature. It informs new customers about targets and values of the company and greets old customers with remembrance. Nowadays in competitive market environment logo plays the main role in differentiation one product from another. A logo helps people positively recognise the business as being professional, credible and authentic. A logo should be well-executed and look great, also it should be truthful in what it communicates and not be exaggerative or deceptive, to show that a business is credible. And most importantly, a logo should represent the brand identity values confidently to invite trust from customers and being authentic. Brand design To describe the visual design elements of a brand experience, such as aÂÂ  graphic logo designÂÂ  and the most significant sides of a brand a term brand design is used. Professional designers can develop a brand design in a way to connect the company with its customers, to create the right image, and communicate the right information about product benefits. The brands effect on buyers preferences and continued loyalty are the keys. (Shimp (2003), p. 136) The main goal of branding is to make product or service emotionally appealing for consumers. Brand design is concerning with designing the consumers familiarity with the brand. Consequently it is important to communicate to the customers anÂÂ  imageÂÂ  of the company, products and services that is value oriented. Then again the brand unique value is constitutes of the level of consumers awareness. With every new experience to the brand, customers repeatedly pick up on the brands benefits and qualities. Logo and name design A logo design is critical for the brand identity as it has a role of a symbol of the product. Without brand identity and consequently logo design it would be almost impossible to sell products or services. The truth is, people normally buy not only the products and services, but they also buy a promise, reputation and identity. All mentioned above qualities the logo design should represent. Any logo design consists of two key elements: the logos text (company name) and the graphic or picture that accompanies it. The look of a companys name conveys meaning and is as significant as picture. Different fonts convey different meanings and emotions to the potential customer and using the right font is vital. However logo design images frequently become the key recognition component of any companys marketing promotions. In order to have right brand positioning and the strength brand a corporate logo or product logo should be well designed. An image should be simple and bold, making it easy to see at a glance and should work well with the company name. A strong, balanced image with no little extras that confuse its look would be appropriate for any company. Additionally it is always important to make sure that logo looks good in black and white, as well as in colour. The logo should not be just nice, but it should communicate certain values which are important for the company. The logo design has to communicate the nature of the business clearly and has graphic imagery that looks appropriate for the business. Corporations are moved in new and different directions by internal and external factors. Thus with the lapse of time logos can lose their meaning. Many famous companies have successfully introduced a new logo or re-positioned existing ones. Different kinds of design The most widely used font-based design focuses primarily on text and typeface but can incorporate other elements as well. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. This type is best suited for companies whose name effectively describes what they do and can convey the message without graphical elements. The subtype of a font-based design is usage of monograms and anagrams. The letter(s) represent a symbol of the company and are often used when initials translate graphically better than the actual name. This type is a wholly typographically oriented, usually involving initials or abbreviations. This design type is preferable when communication funds are limited and should be focused on name recognition. Also when the company name is already reasonably distinctive and when the goal is to associate products with the company more clearly and directly than a symbol permits. Using a monogram is possible only if a company is big enough to afford teaching the public what the monogram means. Another well known type consists of a simple but strong graphic symbol, an emblem on a product. The symbol is often abstract, complements an aspect of a business or service and represents a company by association. The logos of Nike or Apple are like this. Also there are plenty of company logo designs that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. This type is worth using when the company name is too long, too generic, doesnt translate well globally, or has no personality. As well as a monogram it can be costly and difficult to create public awareness for the symbol type. Small businesses with limited marketing budgets often use a combination of a symbol with words. Combination can be loose or integral and the elements can be used together or separately. A well designed combined logotype can effectively communicate what a company does as well as reflect the company personality. Since combined logo communicate the idea behind easily, less marketing is required for the logo to be effective. Therefore, combined logos are the most cost effective type of logo design available. Distinctive tag line Solis (2010) describes a tag line as an amusing or memorable phrase designed to catch attention in an advertisement. (Solis (2010), p.247) A tag line normally consists of three to seven words phrase that accompanies the logo. It expresses the companys most important benefits and on the other hand what a company wants to communicate to customers about its work. Despite the effortlessly appearance of some great tag lines, creating and refining one takes a lot of time and hard work, just like designing a great logo. However the benefits of taking the time to craft a great tag line are indisputable. Main quality index of a great tag lines is it stickiness in to the consumers memory. Let us examine the example of Hallmark greeting cards tag line. When you care enough to send the very best, appeals to the human desire to be viewed as having good taste and an enjoyment for luxury. With this tag line Hallmark positioned itself as the choice for quality. Company was founded by J. C. Hall, so the name Hallmark was a natural. Hallmark was an official series of marks, instituted by statute in 1300, and subsequently modified, stamped by the Guild of Goldsmiths at one of its assay offices on gold, silver, or platinum (since 1975) articles to guarantee purity, date of manufacture. (Collins Dictionary)Therefore it was also brilliant from a marketing perspective because the word itself means a mark of authenticity or excellence. The name attaches the image of quality to a product in the best possible way. The tag line makes the most of the image with words that stick in the mind. Creating a fine logo and distinctive tag line are significant for a brand identity as they provide the right image of the company and give it capability to be memorable enough. Therefore these are also critical qualities for the competitive capacity. Change of brand symbols In the dynamic environment of the recent decades the very idea of changing brand symbols name and logo is a prevalent phenomenon in every given area of business. Redesign in most of the cases is caused by the emotional apprehension of top management. The company logo design seems to become obsolete or doesnt have the same advertising appeal that it did a few years ago. Other common reason for redesign can be narrow circumstances, time and/or budget deficit in which logo was created. To conclude, the decision of the company logo redesign is one of the most doubtful decisions any company can make due to enormous risks involved. Changing an established name or logo requires judicious approach to a problems, carefulness and consideration. A correctly executed logo redesign can positively impact the company brand and therefore help to achieve a competitive posture in the market. Even most important corporations sometimes change their brand identity and logo design. When changes in market focus are occurred the need of logo redesign often became inevitable. Because company needs a logo that is more conforming to new circumstances and more appropriate for a new demographics. Logo redesign can help to achieve current business goals. Decision to change logo should be deliberate and scrupulous as it includes numerous issues. First of all there are different levels of changes possible: a makeover (a new design) and a repair. Repair Logo repair is suitable in case the logo just need a little simplification, or perhaps a more technically proficient rendering. This is the least difficult case and the most frequent as the modern technologies require new technical specifications. For example logo design should be easily reproduced on web colours. Also stationery and letterhead design can be unfoundedly expensive to reproduce if the colours are not suitable. In addition too complicated logo with small details also can be problematic. A logo repair involves a re-rendering of the artwork so that a new improved logo become versatile and more adaptable and can be used in a range of a media. Also not the least of the factors logo repair allows for slow integration into the branding material brochures, cards and signs. After the logo has been re-rendered into new editable format, the various design components can be improved, such as colours and fonts. Brand symbols gradual change Paul Temporal (2002) discusses few examples of the companies which are not going to change their logos anytime soon. As they already have spent tremendous sums of money to get their logos into the public eye. For instance it is definitely not the design that makes the Nike logo swoosh impressive, but the recognition factor. This logo was created by Caroline Davidson in 1971 for only $35, yet its still a strong, memorable logo, effective even without colour and easily scalable. It represents the wing of the Greek goddess of victory, Nike and is perfect for a sporting apparel business. However, Nike is still trying to make their image more amusing. The Nike font style has been transformed many times, in an attempt to keep up with changes in taste and design sensibility. The Microsoft Windows logo also went through number of insignificant design changes. Introduced in 1995 the first logo was extremely simple just a graphic representation of a flying window. Afterwards the Windows icon had become much more refined: 3D, glowing and with a new font. It still remained in the same design family as the transformation was not beyond recognition, but became glossy and modern. Apple was the first computer firm which did not use its name as its corporate identity, even the word Macintosh is the name of an apple variety. The idea of selling a computer under the name and image of an apple was conceived by Steve Jobs and his colleagues. Apple computers also developed their Apple icon from a rainbow-striped version to a solid and much classier modern icon in the late nineties. The Apple icon has remained pretty stable over the years, but its treatment has changed on several occasions in order to maintain the logos strength while adapting to the corporations current marketing focus. Makeover Brand symbols makeover is a creation of a new image and new attributes for the brand image. Logos are main symbols of a companys brand identify and are fundamental to consumer recognition. Decision to make a logo redesign has its risks and rewards. According to Aaker a company logo can be maintained for up to 20 years serving as an enduring symbol of a company impact and existence. (Aaker (2004), pp 112-127) However a company can decide to change its logo for several significant reasons which include changing customer and industry trends or changes in the companys business focus and market strategy. Also a merger and acquisition is a frequent reason for logo makeover, as new logo should represent new merged company. The process of changing an already established logo should be approached carefully, it is important to define whether there is a need for a completely new logo or a significant makeover of the already existing logo. The risks involved in changing the current logo include first of all potential losses in brand equity that has been built after lots of hard work and significant financial investment over the years. Also customers brand loyalty can be affected. Current clients used to seeing previous logo in company marketing collaterals like envelopes, business cards and letterheads may not immediately connect with the new logo. Logo makeover is a risky and difficult step which can be performed only once. Since the first time it can be interpreted and justified as an improvement. Any more changes can unfavourably affect the company. The reputation would be affected, and the company would look unsure of its identity, its future and its consumer environment. On the other hand a well executed logo makeover can help a company project a new image as a forward thinking company and achieve new visions of possibilities. The benefits of a logo redesign or significant makeover could include repositioning of the companys brand in the mind of customers and reflection of the company new business focus or direction. While a logo makeover gives the impression of relatively painless process, it includes a total renovation of the brand identity. Though represents a considerable costs, risks and disturbance to the marketing effectiveness. Logo makeover can significantly shape company brand identify and relationship with already existing customers. Despite all the risks and potential expenses a successful logo makeover can bring a great profit to the company. Change of brand identity Brand identity assessment The starting point of any brand identity transformation is careful appraisal and defining target market and unique selling position of the company. Afterwards these findings will facilitate the development of new brand identity. Brand identity include everything from customer perception and experience to quality, brand look and design, to customer care, retail and website, and even the tone and voice of communications. Defining corporate identity is often difficult, and the clues to what factors shape identity vary widely among industries and firms. To be ready for change at any time, managers must be more aware of how key stakeholders, such as employees, customers, investors and the community, view the companys identity. Change, when necessary, should then be structured so that it does not run counter to this perceived view. Effective rebrands are based on a detailed analysis of every activity in the company including objectives, target markets, budget and resources, timeframe, known and unknown parameters, approval structure and stakeholders. Opposition to change in a brand identity is inevitable in most of the cases. Therefore managements task is to identify potential opposition and find ways to neutralize it. It is often useful to start the process of rebranding with discussion involving all the employees of the main idea behind the companys business, what its customers need and what they will need in the future. Sometimes a research can be helpful to determine the potential as well as current situation. When the idea is defined a model that will best represent that idea should be considered. Only after these steps are successfully implemented new visual identity, actual logo and all other new imagery can be created. Lofty aims of rebranding Value of the brand can be hardly overestimated and all the companies are striving to possess this intangible value. Therefore as temporal progress is going further some companies may find it necessary to revise their brand identity in order to have an up-to-date image, to be relevant and appealing to potential and actual consumers and the changing market situation. Lambkin and Muzellec (2006) studied more than 150 rebranding examples and formulate a hypothesis that regardless of reasons it invoke, rebranding aims at appealing, regaining, transferring and/or recreating the corporate brand equity. The aim of rebranding is therefore always a vast improvement of the brand image, though not always reachable. Rebranding can mean a variety of different things, from simple change of the company name to more deep changes of the brand identity policy such as change of logo and colour palette. Rebranding is relevantly easy if the changes are intentionally small to ensure continuity with the past, but also to reposition the company as contemporary. Difficult case is a complete rebranding which means change of the brand image in order to reposition the established brand in the market. Rebranding is always made in attempt of reposition the brand in the market and minds of consumers when brand identity is not anymore appealing, current brand positioning is not valid for the target market anymore, or target market changes. Sometimes companies make rebranding to distance themselves from certain negative connotations of the previous branding. For example if the brand has a controversial image, a repositioning is required to improve the flawed reputation. However the main reason for a rebranding is to communicate a new message for a company. The goal of rebranding is to renovate brand image and differentiate situation for stakeholders and market position. Far from just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service. (Lambkin, Muzellec (2006), p. 2) Brand image is one of the most precious assets, and that value is a culmination of many years investment and commitment. Deep understanding of initial brand values and thorough research are required for the rebranding undertaking because of the huge impact on a company position that rebranding or even change of a logo can invoke. Launch of the new brand identity should be also made in a delicate and systematic manner in order to avoid pushing away old customers, while aiming to attract new one. Establishing trust and emotional bounds based on careful strategy are critical in the rebranding process. Appropriate rebranding strategy, consistent product or service quality, sensible pricing and effective distribution will help to rebuilt brand awareness and create associations in customer memory after rebrand implementation. Rebranding is expensive and involves a quantity of risks. Necessity to explain to loyal customers the reasons of rebranding and its benefits has to be anticipated. This is an expensive and not one hundred per cent successful undertaking. A company normally decide to undertake rebranding with all its cost, efforts and risks only if there are very good reasons for it. Reasons for brand identity change Though rebranding is always an earnest undertaking reasons for it can be sometimes ridiculous or unfounded. A company might want to transfer already existing identity into a new name, identity policy or positioning for a number of reasons, in order to respond to external or internal concerns. The most common reason is attempt to stay modern, signal a change in direction, focus, attitude or strategy, if a company has a feeling that the brand image has become old-fashioned. In a fast-changing environment it can be useful to change because of globalisation, declining profitability or consumer indifference. The other reason is differentiation from competitors and willingness to overcome them. Gaining bad press or bad events experience would normally promote a corporate identity change. Also the launch of new businesses that are significantly different from the traditional one can be a reason. However big companies very often have so-called rebranding cycles in order to stay current with the times or set themselves ahead of the competition. (Temporal (2002), pp 112-117) Companies also utilize rebranding as an effective marketing tool to hide discomposure of the past and to shed negative connotations that could potentially affect profitability. The attraction of new customers Ambition to target a new market is a most common reason for rebranding. A good example of such attempt can be Cadillac which in recent times designed a range of new cars to provide a trendy, youthful look to their brand image.ÂÂ   A lot of companies nowadays want to appear modern and progressive. A practice of changing company logo and name in attempt to attract new customers became one of the most common and widespread in recent decades. The name for a product sometimes doesnt sound good and the logo can be obsolete or inappropriate for the marketing strategy. However logo or brand symbols redesign in order to make company current or fashionable is the worst possible solution. There is always a high risk that change of the logo will alienate customers instead of attracting new one. Recent rebranding of the Pepsi logo which was made in attempt to attract new customers is perfect example of how unsuccessful it can be. Made by Arnell Group the Pepsi rebranding took three year and cost approximately $1 billion. Pepsi wanted to make a complete packaging and marketing rebranding of its soft drinks. The white stripe on the new logo supposed to be smiles, but all the efforts were barren, consumer

Organisational Behaviour Essay

Accoring to Agarwal, (2007) organisation and management have been analysed and theorised since man first collaboratively worked together to achieve common goals. Motivational theory explores â€Å" forces acting on or within a person that cause the arousal, direction, and persistence of goal-directed, voluntary effect† and is a frequently investigated area of organisational behaviour (Barnet & Simmering, 2006. P. 563). With no one unanimously supported theory, it is not surprising that each theory’s development attracts a flock of critics, each dedicating time and resources to questioning validity. Miner, (2007) gives a comprehensive account of theory, describing a good theory as one that presents unique insights, is interesting, purposeful, testable and well written, adding depth to the literature it is grounded in. It is from this yard stick that this essay aims to evaluate the two content theories developed by Frederick Hertzberg and David McClelland. Initially, each theory will be overviewed, to develop a general understanding of the conclusions made regarding motivational strategy. An evaluation of the strengths and limitations each theory presents will follow, identifying how these assessments can be applied to contemporary organisations. Through this it will be shown that regardless of the limitations theories experience, their development and subsequent scrutiny, continues to uncover the enormous potential associated with understanding and respecting the internal motivational make up of individuals. Hertzberg’s Two-Factor Theory Fredrick Hertzberg developed the Two-Factor Theory after conducting a study in the 1950s, which approached 200 engineers and accountants from different companies. Using the critical incidence technique, Hertzberg asked open questions, encouraging interviewees to identify and prioritise factors effecting their job fulfilment (Kondalkar, 2007). From this research Hertzberg suggested job satisfaction be approached by identifying ‘motivational factors’ with the potential to lead to satisfaction and ‘hygiene factors’ that risk dissatisfaction if not maintained to an appropriate standard (Kondalkar). Motivating factors were found to be associated with job content whilst hygiene factors stemmed from the context in which the job was performed (Wood et al, 2010). Diagram one, lists these factors and illustrates the limitations Hertzberg discovered in linking high-level motivation with hygiene factors. That is, â€Å"any improvement in hygiene factors do not motivate workers but their reduction below a certain level will dissatisfy them† (Kondalkar, p. 106). Also, it can be seen that no overlapping factors relating to both satisfaction and dissatisfaction exist, as the conclusion was made that they were independent â€Å"rather than opposite extremes on a single continuum as traditional views had held† (Wagner & Hollenbeck, 2010, p. 130). Diagram one: (Content taken from Kondalhar, 2007, pp. 105-106) Upon evaluation, a number of criticisms have come forward, many relating to the breadth of Hertzberg’s study. The research involved limited respondents; all male white-collar workers in accounting and engineering firms; therefore the needs of many occupational groups were not reflected (Wagner & Hollenbeck, 2010). Also the study failed to recognize individual diversity and the varying prioritisation of needs relating to ones age, gender and culture (Wood et al, 2010). Wagner and Hollenbeck (2010), question Hertzberg’s â€Å"critical-incident technique† claiming that it â€Å"is a questionable research method, subject to errors in perception†¦memory and†¦subconscious biases† (p. 31). This view is echoed by Wood et al (2010), who are concerned that Hertzberg’s method may have encouraged respondents to attribute positive experiences at work to their own management of situations, and negative experiences to environmental conditions beyond their control. For this reason the theory has been labelled ‘method bound’ indicating that similar resul ts could not be achieved through any other approach, thus limiting its credibility and successful application in other work settings (Kondalkar, 2007). Finally, there is ambiguity surrounding the labelling of motivational versus hygiene factors. Many factors showed up as both satisfiers and dissatisfiers, especially those related to salary, relationship and status (Miner 2007). So, managers wishing to apply the theory must be aware of these limitations, rather than assuming Hertzberg’s motivational and hygiene factors will be relevant to all organisations. Despite it’s imperfections, Hertzberg’s theory has been successful in developing a framework through which organisations can approach job design and enrichment. It may provide managers with a starting point for understanding and explaining individual performance, and offer suggestions for improving employee output (Wood et al 2010). Broadly categorising motivational factors as being internal, and factors leading to dissatisfaction as external, has highlighted that natural human motivation comes from ones desire to improve themselves, be engaged in meaningful activities, and be recognized for their efforts, rather than purely for monetary gain. Furthermore, Miner (2007) considers employees who focus solely on hygiene factors, as an employment risk, being less driven, and more dependent on frequent external incentives to stay motivated. This information may be useful if these factors can be assessed within the recruitment process. In practical terms this theory encourages organisations to take a more personal approach to their staff. To assess the presence or absence of these contributing factors, organisations could work closely with their workers, developing their own unique set of hygiene and motivational factors specific to their people in their industry. With open communication channels and improved workplace relationships, organisations have the potential to increase transparency into individual motivational needs of employees. This would put them in a better position to ensure their workforce remains motivated, whilst environmental conditions are appropriately maintained to facilitate optimal performance. Motivational factors could be addressed through addressing performance feedback, development of internal or external client relationships, knowledge acquisition and individual influence over ones time and schedule (Herzberg 1976 as cited in Miner 2007). For hotel employees, an intranet website could be utilised for charting individual performance results, customer/interdepartmental feedback, posting educational programs on offer and a feedback forum to make suggestions sent direct to management. Giving employees transparency into departmental running costs, the responsibility to manage their own costs, and allowing employees to direct justifiable funds into areas they feel could improve unit output, could also empower and motivate individuals (Miner). McClelland’s Achievement Motivation Theory McClelland used an â€Å"arousal based approach to studying motives† which began by linking hunger and the influence of food images on thought processes (Miner J. , 2005 pp. 47-48). This was later applied to such areas as achievement (nAch), affiliation (nAff), and power (nPow). The Thematic Apperception Test measured needs by evaluating stories written by people after viewing particular images, which were categorised, according to which need they appealed to (Wood et al, 2010). Through this study McClelland found that although most people presented a combination of nAch, nAff, nPow characteristics, one usually dominated, and the identification of the predominant need could help provide insight into an individual’s behaviour, management style and therefore, job suitability (Miner, 2007). He also explains how all three groups learn through experience, which circumstances evoke the strongest sense of personal satisfaction, and are gravitated to activities that regularly provide that experience (Miner, 2007). McClelland’s theory in some way helps to provide an explanation for those people who may not fit into the motivational model proposed by Hertzberg. McClelland was interested in the influence of unconscious motives on human behaviour (McClelland, 1987 ) and his acquired needs theory would categorise the 200 accountants and engineers interviewed by Hertzberg, as being nAch. That is, all their motives relate to the intrinsic desire to improve ones abilities and reach ones goals in order to obtain the feedback that they are ‘achieving’ something (Wood, et al 2010). Diagram two outlines the conditions required to engage nAch individuals, many of which could be applied to someone with entrepreneurial ambition (Miner, 2005). Although those seeking such conditions could be perceived as valuable employees, their shortcomings may surface when required to manage others if they do not possess the emotional intelligence required to understand those whose need for achievement is not as strong (Miner). Diagram Two: (Content taken from Miner, 2007, pp. 36-44) McClelland’s theory goes on to identify two other categories of people. Those with nAff bias have a desire to be liked by everyone, enjoy human interaction and working towards team goals. For this reason nAff individuals may find management challenging when they are required to make tough decisions that are not supported by subordinates, however may still perform well in project management roles (McClelland, 1987). NPow people may be better suited to upper management as they are less likely to put the maintenance of amicable relationships before the needs of the organisation (Miner, 2005). As with all three categories, the nPow group also has its negative tendencies. As outlined in diagram two, according to McClelland (1987), there are four sequential stages of power, and those that reach the final stage, have the highest prediction for managerial success. Others who may become entrenched in personal power motives may manage people poorly due to their preoccupation with their own needs, and fail to develop respect due to high inhibition and low affiliation behaviours (McClelland). According to Wood et al (2010) the main significance of McClelland’s research was that it proved nAch behaviour could be successfully learnt throughout life, and did not have to be acquired in early childhood as originally thought. Also McClelland clearly established a link between nAch motives and entrepreneurial activity and performance (Miner, 2007). This has important practical implications for organisations as it indicates that appropriate training of employees could increase the presence of nAch and nPow motives, which have been supported indicators of high-level performance (Miner). McClelland has successfully developed and implemented such programs around the world (Miner, 2007) and believes this finding could be applied to developing nations and create considerable improvements in the performance and output of entire countries (McClelland, 1961). Alhtough McClelland’s theory recieves more support than many other early theories, its key limitation lies in the convenience of practical implementation (Robbins, 2009). Whilst managers may benefit greatly from knowing and understanding the implications of needs biases of employees, such subconscious patterns re difficult to assess (Robbins), and the methods used to do so, such as psychometric/motivational testing or motivational interviews/surveys can prove time-consuming and costly. Therefore the time and financial commitments required to assess subconscioius needs of employees is a barrier for many organisations (Robbins). Another drawback of the theory relates to the lack of relevance for female employees. The theory was formulated after analysis of male subjects alone, and when women were later studied the results were inconsistent, despite achievement motivation being significant with women entrepreneurs (Miner 2007). Such concepts as fear of success reduced achievement motivation scores, with high inhibition and power motivated behvaiours operating in completely different ways (Miner). Organisations should therefore be mindful that McClellands methods may only be relevant to the male contigent of their workforce when considering practical implementation. Managers may overcome these limitiations if equipped with the knowledge of the three core needs and practice recognition of the behaviours which represent them (both within themselves and others). Once educated individuals may, with experience, become skilled needs assessors. Until individuals have had an opprotunity to experience a range of nAch, nPow and nAff related situations, they themselves may not have a clear understanding of their own needs bias. They may feel dissatsified or unmotivated or both, without really understanding why. For this reason it may be useful to give employees a chance to experience the various factors, then assess their responses, in order to help them identify with their own subconsicous motives. Also educating employees about the various tendencies, may in itself help employees to recognize where they fit within the needs theory model. During a workshop, the various needs concepts could be explained, then each individual could map their needs on a scale such as shown in diagram two, in order to see where their tendecies lie. A questionaire could be developed with each answer having a particular rating within each of the categories to assist employees with identifying with their needs. You are working on a team project with three others, and they are disinterested and not pulling their weight. Would you: a) Be happy that you could run the project in your own way and be motivated by the challenge? b) Organise a social function and try and get everyone engaged through developing positive relationships?

The Most Popular Best Term Paper Writing Service

The Most Popular Best Term Paper Writing Service What You Should Do to Find Out About Best Term Paper Writing Service Before You're Left Behind The purchase price is very inexpensive and you receive a discount, too. At the end, you can wind up receiving a plagiarized or very low superior paper from an identical company you were led to believe was the very best. If you're asking yourself on a location where you can purchase a term paper at a manageable price, we are the appropriate place to acquire that help. If you've got such specific wants, make sure you pick a service which can meet them. It's essential to find the very best possible service for you. Our customer-friendly service enables you to pay for a term paper and other types of assignments at the lowest price. Introducing Best Term Paper Writing Service It is possible to always rely on professional research paper writing services when you require assistance with paper writing. If you receive any ideas and you would enjoy the author to implement them in the paper, you can don't hesitate to submit them. Also, it is going to be indeed helpful if you were able to supply the writer with the textbook you are using in class or any extra materials which will see to it that the writer employs the most relevant sources while completing the paper. Experienced term paper writers are affordable and they're able to help you acquire the information which you require for your topic. In the event you were searching for the very best research paper writing service to employ, search no more. Although, at the very same time, it isn't permitted to rewrite such sources in academic term papers. When you choose our site, it's extremely simple to receive a term paper online! Rest assured your information is going to be kept safe, and nobody could possibly find out you ordered that awesome research paper online. Get the Scoop on Best Term Paper Writing Service Before You're Too Late As you're on the ideal website where you are able to purchase your college term paper, you don't need to address it itself. Thus, in the event you google write my term paper for me and our website is what you've found, then you're on a suitable track, and we are here in order to cover your back. It's always difficult for them to figure out which site stipulates the very best term paper writing servicewhich is why one should be exceedingly attentive when paying for custom term paper wri ting serviceat all moment. It's simple to seek the services of the best term paper writing service. Benefits you may expect Following are the benefits that you can anticipate from the very best term paper writing service The service must permit you to get their term papers at a fair rate if you're thinking about writing your term paper on your own. There are a lot of sources whereby a student can access tips he or she is able to use in writing their term paper but they're never enough for them to develop a great term paper. If you're not likely to order term paper, you are going to have to memorize it. The expression paper written must be totally plagiarism free. Each ordered term paper is done by an expert in their area. Each term paper is going to have to be proofread and approved through a knowledgeable and expert editor. The main reason is simple writing a term paper requires not just superior writing abilities but also some severe research, patience and a great deal of time. Should you need expert writing help, don't hesitate to visit EssayPro.com. You might have to look for somewhere to get assistance with your writing problem. Another issue is that you may vice versa opt for the topic that's too hackneyed and won't impress a professor. Writing a term paper is an essential process that demands large investments, as well as the moment, work and nerves. If you realize that you are worrying about how you'll juggle life and school, have a concept you'd like to turn into more than only an id ea, need assistance with your thesis statement or even require a full term paper written for you, we encourage you to attain out to our customer service team to talk about your particular assignment in greater detail. Following your project deliverables and due date was discussed in depth, your project is going to be assigned to the writer most qualified to fulfill your distinctive project requirements. If you're using writing services online for the very first time and not certain how it works, you may always contact our support agent who will aid you through all the stages starting with the purchase placement right until the last paper is delivered to you. What Does Best Term Paper Writing Service Mean? If you have to purchase term paper, it's wise to look for the most legit site that provides quality at the cheapest prices. So far as the range of clients and orders grows every month, we need to seek the services of new writers and editors and other personnel. Additionally, the website has a great reputation. Have a peek at our reviews, written by happy customers that are students the same as you.

The Effects Of Global Warming On The Environment - 767 Words

How does the daily action of driving a car contribute to global warming pollution and other air pollutions? Economic growth has triggered an explosion in the automobile industry, but along with that expansion comes consequence. The motor vehicle business has increased air pollution, causing acid rain, and has also contributed to global warming. Global warming is the process of the earth heating up due to increased levels of gases such as carbon dioxide, on the the leading emissions from cars. Most americans drive a car in their day to day lives without being aware of the toxic emissions escaping right out of their tailpipe. The lack of knowledge about car emissions is dangerous because people do not fully understand how devastating it is on the environment. Emissions from cars are deadly to the environment and to the long term health of humans, if this problem is not addressed the future of the earth will be at risk. Eco friendly cars such as electric and solar powered cars have alre ady been invented however their popularity is lacking, if the general public understood the momentousness of this issue maybe that would persuade them to partake in the movement. In america the transportation sector is a major contributor to the emissions problem. personal vehicles are responsible for the majority of this pollution making up for 20% of all U.S. emissions. For every gallon of gas used by a car 24 pounds of carbon dioxide is released (â€Å"Cars and Global†¦Ã¢â‚¬ ). 5 pounds of the 24Show MoreRelatedGlobal Warming And Its Effect On The Global Environment1144 Words   |  5 PagesGlobal warming has emerged as one of the most serious concerns for scientists and environmentalists in the 21st century. This is based on the negative impact of global warming, which is not limited to deforestation, drastic variations in climate, decline in output of global agricultural industry, degradation of ice sheets in Antarctic, decrease in ocean productivity, rise in sea levels , and increase in tornadoes, hurricanes and floods. The primary reason for global warming has been identified asRead MoreThe Effects Of Global Warming On The Environment977 Words   |  4 PagesThe Effects of Global Warming Introduction Global warming has been discussion for many years, but has, in the last decade or two been at the forefront of attention. The enormous effects and potential risks on humanity that can result from rise in global temperatures and the environment must be addressed, because the earth after all is finite. â€Å"Globalization refers to the rise of average temperature of oceans and earth’s atmosphere. Since the beginning of the 20th century, the earth’s average surfaceRead MoreThe Effects Of Global Warming On The Environment1224 Words   |  5 PagesGlobal warming continues to be a huge concern affecting the environment, people and the world. If action to stop this phenomenon is not taken immediately by the global community, the consequences will certainly be catastrophic. Already, some of the consequences of global warming are being felt globally. The frequency and intensity of tropical storms has increased as a result of global warming. Global temperatures continue to rise at rapid and unprecedented rates. According to scientific researchRead MoreGlobal Warming And Its Effect On The Environment1311 Words   |  6 PagesIntroduction Global warming refers to an incremental in earth’s temperature. Some believes this is occurring naturally but the prevailing view attributes climate change to the greenhouse effect. The greenhouse effect refers to the warming resulting from certain gases such as carbon dioxide in Earth s atmosphere trapping heat. These gases traps heat but let light in, similarly to the glass walls of a greenhouse. The general belief is that mankind are chiefly responsible for global warming becauseRead MoreThe Effects Of Global Warming On The Environment1549 Words   |  7 PagesGlobal warming is an increasing in average global temperatures across the planet. This is due to the rising temperatures on the continent. Temperatures continue to rise yearly causing global warming. The greenhouse effect is sun light radiation being driven back to the earth. When solar energy is released into the atmosphere, there is an effect of bouncing back. Solar radiation is bounced back into the atmosphere causing the temperature of the earth to remain steady. However, over time greenhouseRead MoreGlobal Warming And Its Effects On The Environment Essay1516 Words   |  7 PagesSome people say global warming is caused by human activity, others say global warming doesn’t even exist. Some people claim that the climate is changing for the worse. They believe that humans are the primary cause of these changes, especially the increase in temperature, caused by the burning of fossil fuels. They believe that the temperature changes are causing glaciers to melt. They claim that the melting of ice masses leads to a higher sea level and worsening conditions for Arctic animals, asRead MoreThe Effects Of Global Warming On The Environment1175 Words   |  5 PagesGlobal warming, according to the United States Environmental Protection Agency, â€Å"refers to the recent and ongoing rise in global average temperature near Earth s surface.† Effects of human influence on the environment has long been a cause of concern regarding the disturbance of the â€Å"natural order.† Although a cycle which results in the periodic increase and decrease of the average global temperature has long been known to exist, due to new data suggesting the substantial and relatively r ecentRead MoreThe Effects Of Global Warming On The Environment1453 Words   |  6 PagesHuman impact such as industrialization, livestock farming and the increase in recent population have all caused serious environmental impacts that have let to dramatic global climate change. â€Å"Scientists generally agree that the globe has warmed over the past 40 years, due largely to human activities that raise carbon-dioxide levels in the atmosphere† (Clemet). Greenhouse gasses have always existed, but not to the extent that they do in today’s world; they are causing a dramatic change in climateRead MoreGlobal Warming And Its Effects On The Environment928 Words   |  4 Pagesâ€Å"Global Warming†-The Biggest Scam of Modern Times Global warming is the steady increase in the Earth’s average surface temperature. There are two sides of this story. Some people believe that global warming is caused by the natural components in the environment and not man-made production of carbon dioxide, while the others believe that it is caused by man-made production of carbon dioxide and not by natural components in the environment. Global warming is due to the increased level in temperatureRead MoreGlobal Warming And Its Effects On The Environment999 Words   |  4 Pagesâ€Å"Global Warming†-TheBiggest Scam of Modern Times Global warming is the steady increase in the Earth’s average surface temperature. There are two sides of this story. Some people believe that global warming is caused by natural components in the environment and not man-made production of carbon dioxide, while the others believe that it is caused by man-made production of carbon dioxide and not by natural components in the environment. Global warming is due to the increased level in temperature of